I realized I had the second rebranding effort we did for E+M in our portfolio, but I never included the first… When I first started working at NextReflex (the internet subsidiary of E&M), the agency was going through a big merger with a Seattle-based media group. The merger was great, at first, but quickly soured. […]
Brand Channel has a breakdown of the extensive use of product placement in the Academy Award’s best picture nominees of 2011.
Celebrity endorsements can seem like a good idea if you have the money. A very familiar face telling people just how great your product/company is. It’s the greatest “word-of-mouth” money can buy, right? According to a new study by Ace Metrix, nope! In fact, when compared with industry norms, relatively few celebrity ads were able […]